The Face
Naomi Campbell takes on two Supermodel rivals in the ultimate competition to find ‘The Face.’
With the amount of media coverage around our key talent we knew that our audience had strong opinions about her. We wanted them to forget what they thought they knew and reappraise her in her role as a mentor. With this in mind we produced bespoke stills and video shoots, creating original assets to tease with a promo encouraging viewers to engage with Naomi before they even realised it was her.
We followed this up with the introduction of launch promos, 48 sheet, digital 6 sheet, advocacy adverts and junction takeovers as well as a channel ident and extensive continuity support linking to social media, showing that whilst Naomi was a fierce as ever, she was competitive for the right reasons – she was fighting for her girls.
