The Enfield Haunting
Timothy Spall starred in this original drama about a small house in Enfield which still holds the accolade of having the most documented paranormal activity in the UK. The fact that the show was based on real life events was especially appealing to our target audience so we made this a prominent part of the campaign.
Through social media we teased the paranormal so audiences could experience an unnerving encounter with the ghost, in the same way the family who lived in the house did. We used this media to begin conversations around the hauntings being based on real events.