Sing: Ultimate a Cappella

No instruments, no backing tracks, no second chances. We were tasked with creating an iconic brand and advertising campaign for the UK’s first authentic a cappella competition.

Insight told us that one of the key drivers for appeal was the raw talent of the human voice. We used the ‘Sing mouths’ to give the campaign a striking, immediate visual style and original sound. The campaign shows each voice as an instrument and demonstrates when they come together, they create something vibrant and unique.