Award winning multi-disciplined Creative with a passion for igniting sparks of ideas in to big, bold campaigns. Hands on with a firm belief that collaboration is key. I lead and manage teams with encouragement and positivity allowing everyone to bring their best. Pushing boundaries to deliver innovative advertising that gets talked about.
CONTENT ADVERTISING SENIOR CREATIVE. Sky 2014 – 2018
Creating innovative multi-media campaigns for the network’s highest profile entertainment brands. Leading teams in producing cut through advertising across a range of platforms and audiences. Excited in finding bespoke opportunities to target and excite the viewer, ensuring the campaign is relevant, engaging and integrated across all touch points. Translating briefs and brand strategies into original creative solutions. Persuasively presents to most senior level stakeholders. Copywriter and director with experience creating brand franchises and advertising for globally renowned content.
HEAD OF CREATIVE. Sky 2012 – 2014
Responsible for all Sky Living and Challenge channel and content promotion. Managed a team of Creatives, Designers and Producers in making numerous campaigns with multi-platform media plans and two channel rebrands. Inspired a positive working environment and highest quality output from the team. Mentored several students and interns, taking pride in fostering fresh talent. Established a culture of collaboration with Channel Directors, Marketing and Planning colleagues.
CREATIVE CHANNEL LEAD. Sky 2009 – 2012
Led a team of Creatives producing cross-media campaigns for Sky Arts including on-air, off-air, digital, radio and experiential. Headed up and had Creative responsibility for the award winning Sky Arts channel rebrand.