Award winning multi-disciplined Creative with a passion for igniting sparks of ideas in to big, bold campaigns. Hands on with a firm belief that collaboration is key. I lead and manage teams with encouragement and positivity allowing everyone to bring their best. Pushing boundaries to deliver entertainment advertising that gets talked about.
CONTENT ADVERTISING SENIOR CREATIVE: 2014 to present
Creating high profile campaigns for entertainment marketing, from conceptualisation, creative presentation, pre-production, directing motion and photo shoots for television and billboard/press promotions as well as post-production through to delivery. In addition to traditional media, lately I am excited in finding opportunities to grow a campaign in radio, digital platforms and experiential advertising. Every campaign response should start with “what’s going to get people talking?”
HEAD OF CREATIVE: 2012 to 2014
Responsible for all Sky Living and Challenge channel and content promotion. Managing a team of Creatives and Designers in producing several multi media campaigns and two channel rebrands. I have responsibility to ensure that campaigns are innovative, creative, on brief and to budget. I work closely with the Channel Directors and Marketing and Planning teams to make sure that our work is as effective as it is creatively strong.
CHANNEL CREATIVE: 2009 to 2012
Leading a team of Creatives working for Sky Arts producing cross media campaigns including on-air promotions, off-air print and posters, digital, radio and experiential marketing. At the beginning of 2012 I also very much enjoyed leading the Sky Arts rebrand.
CREATIVE: 2006 to 2009
Writing on key Network Marketing briefs for the business’s premium products and services, including the company’s first High Definition promotional reel. I also wrote and produced many award winning ads for the Sky+ on-air campaign. Briefs required prolific writing to produce original shot material. In this role I was responsible for presenting scripts to senior clients and overseeing pre and post-production on shoots.
JUNIOR CREATIVE: 2002 to 2006
Producing on-air promotions for the business, working on briefs requiring originated footage, clip based promotions and also graphically produced spots. Regularly assigned promos for numerous different channel brands including Sky One, Sky Movies, Sky Box Office, 18+ Adult Channels, Sky News, The Amp, Scuzz and Flaunt. Also produced large-budget internal tapes for executive clients.
PRODUCTION CO-ORDINATOR: 2000 to 2002
Produced many short informative promos for broadcast on the Sky Customer Channel and also cut several longform clip based pieces for internal presentations. Also responsible for gaining BACC approval, mastering and legaling the majority of promos produced by the Network Marketing team.
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