A ‘WHAT’ BURGER?? The clue is in the title but surely that couldn’t possibly really be….
GOTCHA! Vile villain Burt pounces on baby rat Armitage with a revolting plan of turning him in to mincemeat.
This family Christmas adaptation of the best selling book was placed in targeted digital space like netmums.com to speak to the grown ups as well as the already established fanbase of kids.
The strategy worked and Ratburger launched with a 54% audience uplift.