Naomi Campbell takes on two Supermodel rivals in the ultimate competition to find The Face.
With the amount of media coverage around our key talent we knew that our audience had strong opinions about her. We wanted them to forget what they thought they knew and reappraise her in her role as a mentor. With that in mind we shot bespoke footage used it to tease the show with a promo encouraging viewers to engage with Naomi before they realised it was her. We then followed that up with launch promos, 48 sheet, digital 6 sheet, post-launch advocacy promos and junction takeovers as well as a channel ident and extensive continuity support showing that whilst Naomi was a fierce as ever she was competitive for the right reasons – she was fighting for her girls.
Adam Nell, Simon Corkin, Zehra Faik, Faye Wessely, Naomi Jacobs.
DIGITAL 6 SHEET