This is the launch of one of the most anticipated US acquisitions starring James Spader as the FBI’s most wanted criminal who has mysteriously surrendered himself in order to help catch another notorious terrorist. As the plot thickens we realise he has his own blacklist of 10 Politicians, Spies etc… that he wants to take down with the help of no one except rookie agent Elizabeth Keen. In our campaign we explore the dynamic of the relationship between them and his unique position of control – the criminal mastermind pulling the strings of the FBI.
The show launched with and maintained a channel record audience share of over 1 million.
Creatives: Dan Morgan and Simon Corkin
DIGITAL 6 SHEET
PROGRAMME JUNCTION TAKEOVER