Sky Living’s reimagining of Dracula was more than a tale of bloodlust and fangs on necks. It was a story about a vampire who chances on a woman identical to his dead wife. She reawakens feelings in him which he thought were long dead. In our campaign we established our anti-hero as a dangerous man with swagger but he is knocked off balance by his encounter with Mina. Can love turn a monster in to a man?
The show launched on Halloween night to more than three times the channel’s slot average.
Creatives: Dan Morgan and Liesl Elnor.
LAUNCH (post watershed)
LAUNCH (pre watershed)
DIGITAL 6 SHEET