Sky Living had begun a transition away from the stereotypical views of tv for women. We found that, seeking more than weddings and diet shows, our audience were interested in great characters and the relationships between them. So, we ran a new suite of idents featuring moments from our flagship shows where compelling characters collide. At the moment of connection, the footage slows to reveal our channel logo.
Simultaneously we ran a brand promo highlighting our broader appeal and entertaining partnerships.
Creative: Vanessa Edwards
Design Director – Peter Aldridge @ Multiply