In 2011 Sky Arts hosted the biggest ever season of Summer Festivals with eleven live music events broadcast between June and September.
We produced a creative template, fronted by our host Zoe Ball, that allowed us to name-check either all the festivals in one generic season promo or all the acts for a specific festival. As the festivals were simulcast on Sky 3D, our promos were shot edited and transmitted stereoscopic, with 2D versions created from these. In off-air, we also shot and ran press executions using the same creative campaign style.
Mark Paul and Neill Torbit