We launched the Ronnie Wood Show on Sky Arts showing the rock’n’roll legend doing what he does best…playing great music, having fun with his pals and telling us some of the stories from his wilder days. As Ronnie says, “it’s just me and my guitar and my friends.”
We wrote some lines for Ronnie to record but asked him to deliver the sentiment rather than the script because sharing the magnetic nature of Ronnie’s personality was key to capturing the essence of the show. These were edited together with a selection of highlights from the programmes culminating in a promo that shows Ronnie and his guests having a great time and leaves us wanting to join in the fun too.
Creative: Paul Cushion
Digital 6 sheets