Sky Arts is dedicated to sharing the arts in an energetic and unexpected way. To reflect this we wanted to make the channel feel like a place where all arts are welcome, so we made Sky Arts a platform for people to share their passions and creativity. The resulting brand idents are an exhibition of our viewers vibrant, unique and engaging expressions of arts.
Senior Designer: John Sunter
Student Mentor: Kristen Bjaastad
Ident contributors: individually credited on-screen
Here is the story of the making of the idents.